What does this look like to you? A cheap piece of plastic? Oh No try a $40 piece of plastic! Brought to you by the makers of the Beauty Blender, this is a custom mixing palette with 5 wells and a snap cover. Watch the video and tell me what you think, but I PERSONALLY think $40 is a little crazy for something you can do on the back of your hand. Or you can do what I do which is grab a piece of toilet paper and fold it over on top of the counter and mix my makeup that way. Is this something you would purchase? I'm leaning towards... no. But I do love my Beauty Blender.